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Big Take Bonus: The $100 Billion Gen Alpha Economy | Everybody's Business
Posted
May 19, 2026
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May 19, 2026
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1:24
18:07Now PlayingWe here at Everybody’s Business are big fans of our colleagues and friends over at Big Take, Bloomberg’s daily news podcast. They just released and episode hosted by our very own Stacey Vanek Smith and we'd love to share it. Please enjoy, and hop on over to subscribe to their feed if you like what you hear!
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The oldest Gen Alphas are still in high school, but some of the early reviews have been scathing. Unruly. Nihilistic. Bad at reading. Yet when Bloomberg Businessweek’s Stacey Vanek Smith dug into the research, she emerged with a more optimistic view on the most online generation yet. Tech savvy. Globally minded. Also, preternaturally good at skincare.
On today’s Big Take podcast, Smith tells host David Gura about the cohort that accounts for $100 billion a year in direct spending power in the US alone – and what it might look like when it begins to enter the workforce.
Read moreGen Alpha Can’t Be Ignored ()
We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. ()
Hosted by David Gura; Produced by David Fox; Reported by Stacey Vanek Smith; Edited by Jeffrey Grocott.
Fact-checking by Laura Newcombe; Engineering by Alex Sugiura.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.
See omnystudio.com/listener () for privacy information.
A smart and fun chat show about all things business. Hosted by award-winning business and economics journalists Max Chafkin (author of The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power) and Stacey Vanek Smith (former co-host of NPR’s Planet Money and reporter for Marketplace), Everybody's Business is powered by the unparalleled sources and reporters who bring you Businessweek magazine’s headlines and the stories behind them. The show gives listeners a window into the discussions happening in boardrooms, Zooms and group chats in power centers around the world. From interpreting Fed meetings to the business of wolf cloning, each week Max, Stacey and their friends at Bloomberg Businessweek guide listeners through what really went on during the last week from Wall Street and Main Street. Because what’s happening with money and markets is everybody’s business.
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Big Take Bonus: The $100 Billion Gen Alpha Economy
Everybody's Business
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