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Building Fan Community Key to WNBA Success, Says Valkyries President Jess Smith
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May 19, 2026
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7:44Now PlayingJess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season. Smith said that the Valkyries, a team that was recently rated at a $1 billion valuation, are serious about upholding 'golden state culture' and investing in the fan experience to attract a dedicated fanbase and grow the franchise as the WNBA enters its 30th season.
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