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Stellantis Plots $70 Billion Turnaround on Brand Reset
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May 21, 2026
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5:00Now PlayingStellantis NV announced a major investment push focused on four core brands in a broad reset to boost profitability. The automaking group will spend some €60 billion ($70 billion) through 2030 to launch 60 new models, prioritizing the Jeep, Ram, Peugeot and Fiat brands.
In North America, it plans to add a new compact and midsize pickup truck as well as a new entry-level model for the Dodge brand to help it rebuild after years of sales declines. Chrysler, which today sells just a minivan, will get three new crossover models with a price range of $25,000 to $35,000. Stellantis is also targeting 25% revenue growth in North America.
For more, we speak with Craig Trudell, Managing Editor of Global Business Coverage for Bloomberg News.
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