Ferrari’s $640,000 EV Is Quite a Stretch | Bloomberg Businessweek
May 27, 2026
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8:01Now PlayingFerrari’s $640,000 EV Is Quite a Stretch | Bloomberg Businessweek
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The unveiling of the $640,000 Ferrari Luce drew largely negative reactions from industry analysts and social media influencers alike, who compared the four-door, five seater’s design to mass-market EVs. For the Luce, Ferrari moved away from the style associated with design chief Flavio Manzoni and tapped Apple Inc.’s former head of design, Jony Ive, to shape the vehicle.
For more, Tim Stenovec and Alex Semenova speak with Hannah Elliott, Bloomberg Pursuits Staff Writer and Car Critic AND Co-Host of the 'Hot Pursuit' Podcast
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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.
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