Bloomberg Podcasts
@bloombergpodcasts·503K subscribers·32.4K videos
PacSun 'Co-Creating' Brand to Reach Gen Z
Posted
May 27, 2026
Views
360
Likes
5
Comments
25
Engagement
8.33%
May 27, 2026
360
5
25
8.33%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
13:14Now PlayingPacSun CEO Brieane Olson said that the retailer has built a resurgence by 'co-creating' and listening to a live feedback loop of what Gen Z consumers want to see from the retailer instead of treating young people like a static audience. She said brands have to shift the notion of control and relinquish it some to gain more 'brand and community trust.'
--------
Watch Bloomberg Radio LIVE on YouTube
Weekdays 7am-6pm ET
Saturday & Sunday 7am-10am ET
Follow us on X
Subscribe to our Podcasts:
Bloomberg Daybreak
Bloomberg Surveillance
Bloomberg Intelligence
Balance of Power
Bloomberg Businessweek
Listen on Apple CarPlay and Android Auto with the Bloomberg Business app:
Apple CarPlay
Android Auto
Visit our YouTube channels:
Bloomberg Podcasts
Bloomberg Television
Bloomberg Originals
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
