PacSun 'Co-Creating' Brand to Reach Gen Z
May 27, 2026
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13:14Now PlayingPacSun 'Co-Creating' Brand to Reach Gen Z
YouTube Description
as posted by the channelPacSun CEO Brieane Olson said that the retailer has built a resurgence by 'co-creating' and listening to a live feedback loop of what Gen Z consumers want to see from the retailer instead of treating young people like a static audience. She said brands have to shift the notion of control and relinquish it some to gain more 'brand and community trust.'
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