Apple Investors Give Lukewarm Reaction to New Siri, AI Platform | Bloomberg Businessweek
June 8, 2026
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39:21Now PlayingApple Investors Give Lukewarm Reaction to New Siri, AI Platform | Bloomberg Businessweek
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Apple Inc. investors gave a tepid reception to the next generation of its artificial intelligence platform, which is key to the company’s bid to catch up with Silicon Valley peers in a critical market.
The new Apple Intelligence system — underpinned by Google technology — was unveiled during a keynote presentation at the company’s Worldwide Developers Conference on Monday. Software chief Craig Federighi pitched the update, which includes an overhauled Siri digital assistant, as a major improvement over the company’s current software. Siri is “more intelligent, knowledgeable and capable,” Federighi said.
Still, many of the new features are similar to capabilities that Apple unveiled earlier — only to delay their release. And the new Siri will be released as a beta test to consumers this fall, signaling that the technology isn’t fully ready for everyday users.
Apple said that its new AI features won’t be available in China while the company “works through regulatory requirements.” The rollout of the technology in the EU also will be slowed by regulations in that region.
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Ed Ludlow, Bloomberg Tech Co-Host
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James Walker, CEO at NANO Nuclear Energy ad Will Wade, Bloomberg News Energy Reporter On NANO’s recent acquisition of Secured Transportation Services
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