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Who’s Really Paying for This Year’s World Cup? | Big Take
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June 11, 2026
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16:05Now PlayingThe 2026 World Cup kicks off today in Mexico City. It’ll be the largest in FIFA’s history, spanning three host countries and 48 competing teams and is expected to generate between $11 and $13 billion.
But the tournament’s expansion comes at the expense of fans navigating a new dynamic pricing model and cities shouldering overhead costs. On today’s Big Take, host David Gura, Bloomberg’s Vanessa Perdomo and economist Andrew Zimbalist track who stands to profit the most from the people’s game.
Read moreThe Hidden Cost of the Most Expensive World Cup Ever ()
Listen moreThe "Americanization" of the World Cup The Deal with Alex Rodriguez and Jason Kelly ()
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Who’s Really Paying for This Year’s World Cup?
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