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US Soccer Looks To Capitalize on The World Cup Attention
Posted
June 25, 2026
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June 25, 2026
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5:51Now PlayingJT Batson, US Soccer CEO andRandall Williams, Bloomberg News Senior Reporter AND Co-Host of the ‘Business of Sports’ Podcast join Bloomberg Businessweek Daily to discuss World Cup engagement and partnerships, fan and viewership metrics, popularity and the tournament's overall commercial expansion.
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