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Porsche and Other Sports Car Icons Are Losing Appeal in China | Bloomberg Businessweek
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July 7, 2026
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11:47Now PlayingThe people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube().
Audi introduced its newest car, the Nuvolari, a hybrid with a 1,000-horsepower, V-8 engine, which will share hardware with its Volkswagen AG sister brand, Lamborghini. The Nuvolari is a halo car, created to attract attention and generate excitement around the Audi brand, with an estimated price of $686,000 and only 499 units to be made. The concept of a halo car is changing, with the rise of electrification and domestic alternatives in China, making it challenging for traditional automakers to create vehicles that provoke a visceral reaction and justify their high prices.
For more, Carol Massar and guest host Emily Graffeo speak with Hannah Elliott, Bloomberg Pursuits Staff Writer, Car Critic and Co-Host of the 'Hot Pursuit' Podcast
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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.
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