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Zuckerberg Sets ‘Aggressive’ Price With Meta’s Pay-to-Use AI
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July 9, 2026
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5:19Now PlayingKurt Wagner, Bloomberg Senior Reporter, joined Bloomberg's Paul Sweeney and Jess Menton to talk about his interview with META CEO and founder Mark Zuckerberg detailing the company's newest AI model.
In a crowded market for AI tools, Mark Zuckerberg wants to win on price.
Meta Platforms Inc. unveiled a version of its most advanced artificial intelligence model, Muse Spark 1.1, that includes a new paid tier for developers, marking the first time Meta has charged businesses for access to its models and providing a new revenue stream. It’ll be among the most affordable options on the market, Zuckerberg said in an interview ahead of the release.
“Since this is not an open source model, this is I think the first time that we’re doing a real serious API,” Zuckerberg said, referring to the application programming interface used to access Meta’s AI. “And the pricing is going to be very aggressive and attractive.”
The new model’s standout improvement is in its agentic capabilities, the Meta chief executive officer said. Agents are the big theme of AI this year, with the label applied to systems that can complete multistep tasks on behalf of a user. Zuckerberg described Muse Spark 1.1 as having “state-of-the-art or very close to it” agentic reasoning and tool use. The model is also greatly improved when it comes to coding and Meta employees are using it internally to build products and features for various apps, he added.
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