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English Speakers Tune Into World Cup Games in Spanish

Posted

July 17, 2026

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NBCUniversal Telemundo Senior VP of Sports Content Miguel Lorenzo discusses how the World Cup is boosting the Spanish-language broadcast's ratings. He gives his take on why he thinks even English speakers are seeking out games with Spanish-language announcers, and how station can keep up viewership even after this weekend's World Cup Finals game.

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NBCUniversal Telemundo Senior VPSports Content Miguel LorenzoWorld CupWorld Cup FinalsWatch Bloomberg Radio LIVEYouTube WeekdaysET SaturdayET WATCH HERE Follow

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