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World Cup Final Preview, Olympic cross country skier Jessie Diggins | Bloomberg Business of Sports
Posted
July 17, 2026
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July 17, 2026
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37:24Now PlayingJoin hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
The 2026 World Cup final is set, capping off a tournament that’s delivered plenty of memorable moments for football fans around the globe. The tournament, which concludes on Sunday with the final between Argentina and Spain in New Jersey, has been a success by just about any measure. The expanded field of 48 teams has helped push ticket sales to a record of more than 6 million, without diluting the quality of the competition. TV viewership in the US has hit record highs for both Fox and Telemundo, with the US team’s loss to Belgium in the round of 16 bringing in 46 million viewers on the networks combined, making it the most-watched soccer telecast in the country’s history.
This week's show features:
Joe Lemiere, senior reporter for Sports Business Journal
Jessie Diggins, four-time Olympic cross country skier
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Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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