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Spain's Win Caps Big World Cup for Media; Seattle Sounders CMO Ro Vega | Bloomberg Business of...
Posted
July 24, 2026
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July 24, 2026
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38:45Now PlayingJoin hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
Spain’s defeat of Argentina in the 2026 FIFA World Cup final scored a record US TV audience of more than 62 million viewers, including 38.9 million fans for Fox Corp.’s English-language broadcast, according to Nielsen ratings.
The global soccer championship, played July 19 in New Jersey, was featured on Fox’s broadcast channel and Fox One streaming platform. Fox held the English-language rights to the tournament in the US, while Comcast Corp.’s Telemundo channel and Peacock streaming platform aired the Spanish-language broadcast, which had 23.9 million viewers.
This week's show features:
Ro Vega, Chief Marketing Officer, Seattle Sounders FC & Seattle Reign FC
Hannah Miller, Bloomberg News media reporter
Miguel Lorenzo, SVP of Sports Content at NBCUniversal Telemundo Enterprises
See omnystudio.com/listener () for privacy information.
Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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