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Ford Shares Climb as Profit-Rich SUVs Drive Outlook Higher
Posted
July 29, 2026
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July 29, 2026
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3:09Now PlayingFord Motor Co. raised its profit outlook for the second time this year as consumers continue to snap up the automaker’s high-margin sport-utility vehicles.
The rosier forecast, revealed late Tuesday as the automaker reported better-than-expected quarterly earnings, shows how Ford is cashing in on resilient demand for SUVs and pickups, echoing a similar move by rival General Motors Co. last week. Bloomberg's Craig Trudell joins to discuss.
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