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Luxury Spending Drives Running Culture
Posted
August 2, 2026
Views
335
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August 2, 2026
335
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51:43
6:13Now PlayingBloomberg Retail Reporter Lily Meier says running has evolved from a fitness activity into a lifestyle and status symbol, with run clubs fueling demand for premium apparel, accessories and social experiences. She says brands are benefiting as consumers increasingly spend on high-end performance gear that blends athletic function with fashion, even as running remains accessible to those who prefer simpler equipment.
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