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Under Armour Cuts Sales View on Softer Demand Around the World
Posted
August 7, 2026
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743
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August 7, 2026
743
7
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4:45Now PlayingUnder Armour Inc. forecast a sharper revenue decline than previously expected as demand softens in several key regions.
The athletic retailer now expects sales to fall by a mid-single digit percentage rate for the year. The revised forecast calls for declines in North America, Asia-Pacific, and Europe and the Middle East as the company grapples with a “challenging consumer demand environment,” Chief Executive Officer Kevin Plank said in a statement Friday. Bloomberg's Poonam Goyal joined Bloomberg Intelligence to discuss.
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