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From the Woods to Runways, Hunting Camo Moves into High Fashion
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August 8, 2026
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6:37Now PlayingHunting camouflage has moved from the woods into mainstream fashion, fueled by demand for vintage workwear and rural American aesthetics. Bloomberg Weekend Senior Features Writer Madison Darbyshire is on Bloomberg This Weekend to explain how the trend has reached streetwear and luxury fashion, where inexpensive hunting gear can inspire pieces costing thousands of dollars and give urban consumers a way to adopt the imagery of traditional masculinity and blue-collar culture.
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