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How Two-Minute Microdramas Became a Billion-Dollar Industry | Big Take
Posted
August 26, 2026
Views
365
Likes
5
Engagement
1.37%
August 26, 2026
365
5
1.37%
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20:13Now PlayingMicrodramas — mini soap operas designed to be watched on your phone — have become one of the fastest-growing forms of entertainment in the world.
On today’s Big Take Asia podcast, host K. Oanh Ha speaks with Bloomberg’s Yang Yang and Bloomberg Businessweek’s Christopher Beam about how millions got hooked on the medium, the challenges studios face as they try to reach new audiences and how AI could transform it all.
Read moreChina Brought 90Second Microdramas to the US. Now Hollywood Wants In ()
We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. ()
Hosted by K. Oanh Ha; Produced by Naomi Ng and Victor Swezey; Reported by Yang Yang and Christopher Beam; Edited by Paddy Hirsch and Crispina Robert.
Fact-checking by Victor Swezey; Engineering by Alex Sugiura and Sean Carter.
Senior Producer: Naomi Shavin. Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.
See omnystudio.com/listener () for privacy information.
The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.
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How Two-Minute Microdramas Became a Billion-Dollar Industry
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