Google and Mastercard Cut a Secret Data Deal
August 31, 2018
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2:34Now PlayingGoogle and Mastercard Cut a Secret Data Deal
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as posted by the channelAug.31 -- For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement. Bloomberg's Alistair Barr has more on "Bloomberg Technology."
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