Peloton Rallies on Unprecedented Partnership With Beyonce
November 13, 2020
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9:14Now PlayingPeloton Rallies on Unprecedented Partnership With Beyonce
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as posted by the channelNov.12 -- Dara Treseder, senior vice president and head of global marketing and communications at Peloton Interactive Inc., discusses the company’s partnership with Beyonce, how covid-19 has impacted the marketing strategy and their campaign using real members. She speaks on “Bloomberg Technology.”
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