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Coca-Cola Launches 'Create Real Magic' AI Tool

Posted

March 20, 2023

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Coca-Cola President and CFO John Murphy joins Caroline Hyde and Ed Ludlow to discuss the company's launch of its new platform 'Create Real Magic.' It lets people use artificial intelligence to create original artwork using assets from the Coca-Cola archives. It was built exclusively for Coca-Cola by OpenAI and Bain & Company.

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Coca-Cola PresidentCFO John MurphyCaroline HydeEd LudlowReal Magic' ItYouTube WatchSilicon ValleyTwitter Facebook Instagram

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Coca-Cola Launches 'Create Real Magic' AI Tool · Bloomberg Technology · Sentinel