Bloomberg Technology
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Coca-Cola Launches 'Create Real Magic' AI Tool
Posted
March 20, 2023
Views
19,130
Likes
110
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5
Engagement
0.60%
March 20, 2023
19,130
110
5
0.60%
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3:45Now PlayingCoca-Cola President and CFO John Murphy joins Caroline Hyde and Ed Ludlow to discuss the company's launch of its new platform 'Create Real Magic.' It lets people use artificial intelligence to create original artwork using assets from the Coca-Cola archives. It was built exclusively for Coca-Cola by OpenAI and Bain & Company.
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