EA could do World Cup partnerships with FIFA
October 12, 2023
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5:30Now PlayingEA could do World Cup partnerships with FIFA
YouTube Description
as posted by the channelEA Entertainment President Laura Miele says the company may seek to reengage with FIFA even though the two organizations failed to reach a new agreement over the company’s use of the brand in its video games. EA launched its own soccer franchise, EA Sports FC, in September.
She speaks with Ed Ludlow and Caroline Hyde at the Bloomberg Screentime conference in Los Angeles.
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