Bloomberg Technology
@bloombergtech·728K subscribers·13.9K videos
Why is this Fuji camera so popular?
Posted
September 25, 2024
Views
705
Likes
8
Engagement
1.13%
September 25, 2024
705
8
1.13%
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1:07Now PlayingTwo years after Fujifilm’s X100V camera went viral on TikTok, it’s still impossible to get your hands on one. By November 2022, Fujifilm stopped accepting online orders for the camera, citing its inability to keep up with demand. Buyers turned to resale platforms such as EBay, where X100Vs were selling for twice their retail value.
Curtis Heinzl explains how TikTok's love for the camera has driven big profits for the Japanese company.
#technology #camera #viralvideo #tech #tiktok
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