Bloomberg Technology
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Apple Shakes Up Ranks to Turn Siri Around
Posted
March 20, 2025
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March 20, 2025
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3:03Now PlayingApple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles. Mark Gurman reports.
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