Bloomberg Technology
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Synthesia: The AI Avatar Generator Rethinking Corporate Communication
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August 17, 2025
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6:30Now PlayingLondon-based Synthesia uses AI to create life-like video avatars based on humans, which can be deployed in a range of scenarios, including customer support, sales and staff training.
It's valued at over $2 billion and serves 80 percent of Fortune 100 companies. Bloomberg's Tom Mackenzie spoke exclusively to Victor Riparbelli, Synthesia's co-founder and CEO, about the company's tech, and what it means for jobs.
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