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Apple Plans AI 'Answer Engine' to Rival OpenAI

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September 4, 2025

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Apple is planning to launch a new AI-powered web search tool for its Siri assistant. Bloomberg’s Mark Gurman discusses details for the Siri update coming in March with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”

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Bloombergs Mark GurmanCaroline HydeEd LudlowBloomberg TechYouTube WatchSilicon ValleyFollow Caroline HydeBloomberg Business Connect

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Apple Plans AI 'Answer Engine' to Rival OpenAI · Bloomberg Technology · Sentinel