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TikTok's Live Shopping Experience Catches on in US

Posted

December 16, 2025

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Bloomberg's Kurt Wagner discuses why Instagram is launching a new TV app and why TikTok's e-commerce efforts in the US have finally started to gain traction. The app is now letting creators host live shopping experiences on the platform. Wagner joins Caroline Hyde on "Blomberg Tech."

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Guests & Subjects Covered

Bloomberg's Kurt WagnerCaroline HydeBlomberg TechYouTube WatchEd LudlowSilicon ValleyFollow Caroline HydeBloomberg Business Connect

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TikTok's Live Shopping Experience Catches on in US · Bloomberg Technology · Sentinel