Bloomberg Technology
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AI Dominates Super Bowl Ad Engagement
Posted
February 9, 2026
Views
3,850
Likes
36
Comments
4
Engagement
1.04%
February 9, 2026
3,850
36
4
1.04%
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6:30Now PlayingAI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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