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Apple to Let Users Choose Rival AI Models

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May 6, 2026

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”

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Bloombergs Mark GurmanCaroline HydeBloomberg TechYouTube WatchEd LudlowSilicon ValleyFollow Caroline HydeBloomberg Business Connect

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Apple to Let Users Choose Rival AI Models · Bloomberg Technology · Sentinel