Bloomberg Technology
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Apple to Launch Leasing Program to Spur Sales
Posted
July 22, 2026
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8,302
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July 22, 2026
8,302
119
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1.81%
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2:16
1:58Now PlayingApple is preparing to launch a new hardware leasing program with Klarna that could make it easier and cheaper to upgrade to the latest iPhone, iPad, Mac and Apple Watch. Bloomberg's Mark Gurman explains why the initiative could reshape Apple's upgrade cycle, lock customers into its ecosystem, and pave the way for more expensive devices like the foldable iPhone. He joins Ed Ludlow on "Bloomberg Tech."
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