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Why Apple Wants You to Upgrade More Often
Posted
August 3, 2026
Views
7,205
Likes
143
Comments
21
Engagement
2.28%
August 3, 2026
7,205
143
21
2.28%
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3:04Now PlayingApple is making a big bet that customers would rather pay by the month than all at once, with its new Apple Upgrade program designed to make upgrading your devices feel more like a subscription. Bloomberg's Mark Gurman joins Ed Ludlow on "Bloomberg Tech."
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