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How Nationalism in China Hit Nike, Adidas

Posted

February 16, 2022

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Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Edition."

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Jinshan HongBloomberg Surveillance Early Edition

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How Nationalism in China Hit Nike, Adidas · Bloomberg Television · Sentinel