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FIFA Women's World Cup Is a Big Gamble for Sports Giants Nike, Adidas
Posted
August 18, 2023
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1,161
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August 18, 2023
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1:28Now PlayingEngland and Spain will meet in the FIFA Women's World Cup Final on Sunday, and millions around the globe are expected to be glued to their televisions with many gambling on the outcome. For companies such as Nike and Adidas there is another bet playing out: whether they made enough merchandise. Oliver Crook reports on Bloomberg Television.
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