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Burberry CEO on Brand, Tourist Sales, London Fashion Week
Posted
September 15, 2023
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September 15, 2023
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6:43Now PlayingBurberry CEO Jonathan Akeroyd discusses the company’s strategy to elevate the brand in the luxury sector, why the UK tourism market is lagging behind mainland Europe, and plans to expand into the accessories market with its new creative director, Daniel Lee. He speaks with Francine Lacqua at London's Bond Street Station, which the brand has taken over and renamed "Burberry street station" to promote its show at London Fashion Week on Monday.
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