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Apple Winds Down Car Project, Turns Focus to AI Initiatives

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February 28, 2024

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Apple is abandoning plans for a self-driving car, giving up on the dream of selling what one executive called “the ultimate mobile device,” as well as billions in potential revenue. The company is turning its attention to other big bets, including generative AI and mixed-reality headsets. Alex Webb reports on Bloomberg Television.

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Apple Winds Down Car Project, Turns Focus to AI Initiatives · Bloomberg Television · Sentinel