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TikTok's Fate: Hard to Find Buyer in US, EMARKETER Says
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April 24, 2024
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5:35
4:54Now PlayingEMARKETER Principal Analyst Jasmine Enberg discusses the outlook for TikTok in the US, saying an exit from the market would have major ramifications for the business. She also says it would be hard to find a buyer for ByteDance Ltd.'s popular social media app due to the price tag and regulatory hurdles. She spoke to Bloomberg Television before the Senate voted on Wednesday to ban TikTok's ownership by its Chinese parent company.
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