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BYD Goes All in on Design at Beijing Auto Show
Posted
April 26, 2024
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117,185
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April 26, 2024
117,185
1,289
515
1.54%
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3:40Now PlayingAmong the many reasons BYD is now the overwhelming EV leader in China is its commitment to design. Bloomberg's Stephen Engle sat down with the carmaker's head designer, Wolfgang Egger, at the Beijing Auto Show. Egger used to hold the same role at European luxury automakers Audi, Alfa Romeo and Lamborghini. He says he wants to create beautiful and "timeless pieces" at BYD.
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