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Apple's First Stores | On This Day
Posted
May 15, 2024
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May 15, 2024
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3:19Now PlayingOn this day, May 15, 2001, Apple began a major shift in how the company connected with its customer. Steve Jobs on that day publicly provided details of plans to sell Mac computers directly through Apple owned retail stores. It was an expansion away from a sales strategy that had up to then been heavily reliant on third party retailers like Circuit City, Sears and CompUSA.
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