Bloomberg Television
@markets·3.2M subscribers·95.6K videos
How Levi's Became a Denim Icon
Posted
May 20, 2024
Views
3,277
Likes
42
Engagement
1.28%
May 20, 2024
3,277
42
1.28%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
3:00Now PlayingLet's go back in history on this day, all the way back in 1873, U.S. patent number one, 39 121 was issued to a Latvian immigrant, Jacob Davis, and a German born businessman named Levi Strauss. It was for an improvement and fascinating pocket openings. As mundane as that may sound. The invention being patented was for metal rivets designed to hold indigo denim waist overalls together. What we now know today as blue jeans.
--------
More on Bloomberg Television and Markets
Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance
Visit for business news & analysis, uptotheminute market data, features, profiles and more.
Connect with Bloomberg Television on:
Connect with Bloomberg Business on:
More from Bloomberg:
Bloomberg Radio
Bloomberg Surveillance
Bloomberg Politics
Bloomberg Originals
Watch more on YouTube:
Bloomberg Technology
Bloomberg Originals
Bloomberg Quicktake
Bloomberg Espanol
Bloomberg Podcasts
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
