How Victoria Mars Preserves Her Family Legacy
April 27, 2025
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23:08Now PlayingHow Victoria Mars Preserves Her Family Legacy
YouTube Description
as posted by the channelAn inside look at how a company’s heritage can shape its future through innovation and preservation. Yale’s Jon Iwata discusses the differences between companies that succeed in the long run over those that don’t… two of the success stories: Mars and Enel. Victoria Mars talks about Mars’ core principles and how they are applied even without the Mars family in management positions. Enel’s former CEO Francesco Starace discusses how he was able to move his company forward through technological change.
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