Bloomberg Television
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Why killing Duo the owl was a priceless marketing campaign

Posted

May 21, 2025

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Killing off Duo the owl only cost Duolingo $10,000. CFO Matt Skaruppa and CEO Luis von Ahn explain why the marketing campaign's social media return made it priceless. Watch this episode of Chief Future Officer tonight at 9:30 pm ET with Tim Stenovec

Guests & Subjects Covered

CFO Matt SkaruppaCEO LuisChief Future OfficerTim Stenovec

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Why killing Duo the owl was a priceless marketing campaign · Bloomberg Television · Sentinel