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Why is Microsoft teaming up with The Premier League on AI

Posted

July 1, 2025

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Microsoft has signed a cloud computing deal with the The Premier League, a pact that will let the software company tout its AI technology to a captive audience of sports fans. “This is the future of football,” Microsoft UK CEO Darren Hardman said alongside Premier League’s Chief Commercial Officer Will Brass

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Why is Microsoft teaming up with The Premier League on AI · Bloomberg Television · Sentinel