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Japan’s forgotten mascot Monchhichi makes a comeback

Posted

August 30, 2025

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9,609

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Step aside, Labubu. Japan’s forgotten mascot, Monchhichi, may be making a comeback thanks to Gen Z.

The monkey-like doll’s surge in popularity is not just nostalgic — it marks a fresh opportunity in the booming world of designer toys.

Guests & Subjects Covered

Labubu JapansGen Z The

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Japan’s forgotten mascot Monchhichi makes a comeback · Bloomberg Television · Sentinel