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How Basketball Is Powering Africa's Sports Economy | Bloomberg Next Africa
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October 25, 2025
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24:00Now PlayingOn this episode we explore the fast-evolving business of sports in Africa and how basketball is becoming a driver of growth and investment. NBA Africa CEO Clare Akamanzi discusses the league’s next big play and Basketball Africa League's plan to sell more franchises and catalyze economic development by building an ecosystem that goes beyond the court. Also on the show: Ibrahim Sagna, executive chairman of Silverbacks Holdings, weighs in on the future of sports franchising. Plus, Tope Lawani, founder of Helios Investment Partners, shares how a combination of demographics and technology makes Africa ripe for investment.
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