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Africa's Investment Playbook: How NBA Africa & Franchising Attract Institutional Capital
Posted
November 4, 2025
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5:59Now PlayingThe business of sports in Africa is gaining momentum. In recent years, more capital has been flowing into the continent's sport and entertainment industries, as investors explore new models, including sports franchising. Ibrahim Sagna, executive chairman of Silverbacks Holdings, says the potential is enormous. He speaks to Bloomberg's Jennifer Zabasajja.
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