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How Chinese EV Carmaker Seres Became a Luxury Brand
Posted
November 8, 2025
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November 8, 2025
104,323
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3:30Now PlayingChinese carmaker Seres, once a small minivan manufacturer, has rapidly risen to the top of China’s luxury electric vehicle segment. Its M9 SUV was the best-selling model in China’s luxury category last year, outperforming established brands like Mercedes-Benz and BMW. Bloomberg TV’s Chief North Asia Correspondent Stephen Engle visited the company’s Chongqing plant to learn more.
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