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Why Chinese Consumers Are Turning Away from LVMH, Gucci

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November 17, 2025

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China’s $49 billion luxury market is shifting amid a prolonged economic slump. Spending on foreign premium brands like LVMH and Gucci is stalling, while consumers turn to homegrown labels such as Laopu Gold, Songmont, and Mao Geping. Bloomberg's Shirley Zhao reports.

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Why Chinese Consumers Are Turning Away from LVMH, Gucci · Bloomberg Television · Sentinel