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WTA looks to triple its value by 2029

Posted

December 10, 2025

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"We have a kind of a goal to triple the value of the WTA, to triple commercial revenue by 2029. And a partnership like this, along with all the other partnerships that we've been able to sign this year, really put us on track, firmly on track towards that goal," says WTA Ventures CEO Marina Storti as the organization announces its new premier deal with Mercedes-Benz.

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WTA looks to triple its value by 2029 · Bloomberg Television · Sentinel