How Vail and Alterra took over American skiing #shorts #skiing #vail #alterra
January 18, 2026
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1:06Now PlayingHow Vail and Alterra took over American skiing #shorts #skiing #vail #alterra
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as posted by the channelOver the last 20 years, two companies transformed skiing from a local pastime into a global subscription business. Vail Resorts, under CEO Rob Katz, and Alterra, led by CEO Jared Smith. Bloomberg’s Scarlet Fu examines the season pass model on "Wall Street Week"
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