Bloomberg Television
@markets·3.2M subscribers·95.6K videos
How Influencers Are Reshaping the Cruise Industry
Posted
March 25, 2026
Views
35,153
Likes
565
Comments
70
Engagement
1.81%
March 25, 2026
35,153
565
70
1.81%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
50:25
5:52Now PlayingSocial media content creators are playing a critical role in the cruise line industry’s rebirth as it attempts to attract a younger clientele. A new crop of influencers are helping demystify these sometimes intimidating giant ships.
After being among the most significantly impacted industries during the Covid-19 pandemic, the three public companies — Royal Caribbean, Carnival and Norwegian — have seen their market value surge since the start of 2023. Much of that success has come in the Caribbean market where customers are drawn to three- and four-day trips. Globally, more than 40 million passengers are forecast to sail by 2027, up from 29.7 million in 2019, Cruise Lines International Association data shows.
That growing popularity is also reflected in the amount of people searching for cruise content online. Social media also gives companies access to new demographics by exposing specific communities to onboard offerings. It’s a symbiotic relationshipcruise influencers get paid to take vacations while the companies gain access to their young followers and people who might not have been exposed to cruising as a viable option. Read more
#Business #Cruise #News
-------
More on Bloomberg Television and Markets
Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance
Visit for business news & analysis, uptotheminute market data, features, profiles and more.
Connect with Bloomberg Business on:
More from Bloomberg:
Bloomberg Radio
Bloomberg Surveillance
Bloomberg Politics
Bloomberg Originals
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
